Experts at Your Service
Over half of the Roihu team has worked together for over 10 years. Pride in our clients and enjoyment in our work are the two things we never compromise on
Annamaija founded Roihu back in 2003, bringing extensive experience in both domestic and international marketing communications, from strategic planning to hands-on execution and project management. Her approach is both insightful and efficient, always aiming to help her clients achieve their goals. Annamaija’s guiding question is always “Why?” – ensuring that every action is purposeful, with clear reasons behind each decision.
Sanna is the bridge between our clients and the design team. With 15 years of experience leading marketing communications design and brand concept development for clients of all sizes and industries, she ensures that the work aligns with the concept and meets the established communication and visual goals. When the opportunity arises, Sanna also dives into the creative sessions with the designers, bringing her own touch to the process.
Tiia brings a next-generation perspective to project meetings and to Roihu’s entire operation. With an international degree and as a true social media native, she brings a fresh outlook to our clients’ projects. It’s team collaboration at its finest. As a half-Brit, Tiia manages Roihu’s international clients with the confidence and poise of a cosmopolitan professional.
Ari-Pekka is a versatile and concept-driven visual designer with top-notch expertise in digital marketing. He skillfully crafts a company’s message to suit various marketing communications tools and channels, from magazine covers to websites. A seasoned expert in designing modern digital solutions, Ari-Pekka’s specialties also include advanced image editing and manipulation.
Heikki’s background in journalism shines through in his writing, adding a distinctive flair and masterful use of language. As a content designer, he crafts clients' messages across multiple marketing channels, carefully adapting to each platform’s nuances. With over 10 years at Roihu, Heikki has gained extensive experience not only in concept development but also in shaping clients' voices and brands with a long-term vision. Our copywriting team also delivers web structure, usability, and content planning services.
Jyrki speaks marketing as if it were his second native language. His core skills include reading clients’ minds, service design, communication planning, website production, social media projects, and understanding the client’s business. Jyrki has a magical ability to create value and transform “We can’t do that” attitudes into “How could we make this work?” mindsets. And why wouldn’t he? With nearly 20 years of experience in multichannel communication design, he’s mastered the art.
As the office’s unrivalled wizard, Petro takes charge of clients’ website implementations and all things code-related. His exceptional technical skills and problem-solving abilities, combined with cutting-edge coding expertise, make for an unbeatable combination. Petro’s commitment to continuous development and embracing future innovations has established him as Roihu’s go-to person for integrating new advancements. In addition, he illustrates, designs graphics, and creates Roihu’s famous “emotionals”—modern-day emojis with a unique twist.
Jani is meticulous. Whether it’s digital or print work, clients can rest assured that every pixel is in place and all materials are accurate. In addition to design, Jani also handles videography, video editing, and oversees animation projects. And when needed, Jani takes on the role of a pilot too—he holds the legally required certification to fly Roihu’s drone for aerial shots.
Kati is a specialist in visual design. She crafts and delivers creative solutions with meticulous precision and the clear vision that comes from over 25 years of experience. Kati is not afraid to ask critical questions or challenge existing ideas. Good work isn’t enough—it also needs to deliver results, with accessibility carefully considered. On top of that, Kati possesses invaluable expertise in print production. She’s a treasure trove of knowledge when it comes to different print materials and their functionality in various contexts. Kati has the ability to see the bigger picture and develop concepts, while also paying close attention to the smallest details.
Maarit’s extensive and varied experience in print shines through in her meticulous approach to her work. She brings reliability, solutions, and compelling creativity, along with the efficiency and responsiveness that makes Roihu what it is. Together with Kati and Jani, Maarit ensures that client materials meet accessibility standards. You don’t need to worry about the specifics of accessibility laws or the exact reproduction of your logo’s PMS colours—Maarit, as a true professional, ensures that everything is exactly as it should be.
Satu is Roihu’s latest addition, a versatile digital marketing designer who creates impactful content for digital and social media platforms while also supporting Roihu’s print production. Whether it’s dynamic visuals or emotive content, Satu’s got it covered! With extensive experience in marketing communications design for both tech companies and the academic world, Satu now brings her expertise to benefit our clients. She adds a fresh perspective to Roihu and delivers captivating marketing campaigns to our clients.