How can we support your goals?
Effective marketing communication begins with listening to and understanding the client. We identify the aspects of your business that are worth sharing. Truly impactful, creative, and functional marketing communication solutions are born from collaboration, mutual respect, trust, and commitment.
Marketing communications and advertising Websites Strategy and Brand Visual Design
Marketing Communications and Advertising
Customer magazines, brochures, annual reports, and advertorials remain a cornerstone of effective marketing. Roihu designs and produces print materials that drive your business forward. The range of print products is extensive and their purposes diverse: with equal passion, we design everything from packaging, exhibition materials, and advertisements to roll-ups and business cards.
Catch Waves in a Surfer’s Paradise. Roihu Inc. provides web banners, newsletters, digital brochures, influencer collaborations, social media updates, and other social media marketing – from raw ideas to complete solutions.
Concept design lays a solid foundation for a company’s marketing communications. Roihu’s concept design packages your product or service into an easily marketable whole. We distill your brand image and core customer promise into a unified message to ensure your company stands out in the minds of your target audience and sets you apart from competitors.
Not everyone is ready to buy at the same stage. Some in your audience are just beginning to consider it, while others are ready to take action. That’s why Roihu tailors content specifically for different groups. Roihu’s content marketing solutions include blog posts, infographics, expert interviews, as well as content planning for websites and videos.
Direct marketing is a convenient way to reach large audiences and identify potential customers. At Roihu, we design targeted campaigns and promotional materials that represent the most effective tools in direct marketing.
Someone has to turn the ideas into words. That someone is a copywriter, a content strategist whose most essential tool is the delete key, and their most important accessory a sales hat. Roihu’s experienced copywriters can extract the essentials from endless content and refine it into a compelling, brand-aligned message with the right tone for every target audience. Roihu Inc. provides copy for everything from websites to print, blogs to social media, starting with defining your brand’s tone of voice.
Introducing a new product or service to the market should feel like a cosmic explosion. At Roihu, we dive deep into understanding the target audience and market dynamics to ensure the planning hits the mark. Only then can we focus on the key aspects of a successful launch: clear objectives and impactful communication.
It all starts with the budget, goals, and target audiences, but that’s just the beginning. To create a successful campaign, we need deeper insights into the behaviour of the target groups. Once we’ve gained a solid understanding of their mindset, we can evaluate the best channels and messaging. The right message, delivered in the right channel to the right audience, is a good start—as long as the campaign’s results can be measured.
Words don’t need to be invented again, but arranging them in the right order is the real challenge. Our communication services include creating customer magazines, writing press releases, and providing media training.
Facebook, Instagram, and LinkedIn are excellent marketing channels, especially due to their precise targeting options and relatively low cost. At Roihu, we excel at both organic social media marketing—planning and producing engaging posts—and paid campaigns. As with any marketing, content is key. We also assist in planning and executing influencer marketing strategies.
Roihu Inc. is the advertising agency for technological trailblazers. This isn’t something we’re saying—it’s how one of our clients described us. But we have to admit, industrial marketing is one of our core strengths, and it’s truly a world of its own.
Event marketing provides an opportunity for broad, and sometimes even free, visibility. We design distinctive and memorable event marketing campaigns that not only leave an impression but also help you reach hard-to-access potential customers.
Clarity, usability, and comprehension—this is what accessibility is built on. Roihu has been focused on designing accessible digital content for many years. Our goal in designing public services and essential digital tools is to make them so intuitive and functional that even someone who is deafblind with an injured hand can use them.
Trade shows and events are excellent opportunities to boost visibility and attract potential customers. The key in both cases? Standing out. When your brand and reality align, recognisability and customer engagement take a giant leap forward. With over 20 years of experience, Roihu designs events, trade show stands, their visual concepts, materials, and trade show communications to ensure maximum impact.
Websites
“Content is king,” as the saying goes. Websites are the fastest and easiest way for customers to learn about a company, which is why website content sits at the top tier of importance. At Roihu, we craft website texts with exceptional care, always considering the target audience and mobile users. For us, a website is a digital concierge and the first impression of your brand.
Perhaps the most critical aspect of a website is its clear, consistent structure and usability. Even the best text and images can’t convert visitors if they leave frustrated. Logical design and anticipating user needs are central to Roihu’s approach to structure and usability. This includes testing the website across multiple browsers and devices to ensure a seamless user experience.
SEO involves strategically incorporating keywords into website content, linking from external sites, creating site maps, and carefully designing headings and metadata. By using the right keywords, we help increase traffic to your site and boost its visibility.
Search engine marketing is a vital piece of the digital marketing puzzle. While search-friendly content improves discoverability, it’s not always enough—especially for new websites. Roihu’s experts design paid search advertising campaigns to address visibility challenges, ensuring your site reaches its audience, even when search engines are still learning to rank it.
Over a billion people worldwide cannot use web services because they’re poorly designed. That’s why in our technical implementation, user experience always comes first, followed closely by search engine visibility. Simple navigation, compatibility across all devices, and intuitive user journeys are at the core of our work.
Web content, downloadable documents, and videos aren’t just for healthy young adults. Accessibility is a legal requirement, a sign of respect, and a message of care. It’s also smart marketing, good SEO, and excellent customer service. Since 2019, Roihu has been committed to accessibility, ensuring it shapes both the content and the technical execution of materials, tailored to meet all requirements.
Strategy and Brand
A marketing strategy lights the way on the road to successful marketing. It defines the framework on which all marketing actions are based. At Roihu, we craft marketing strategies rooted in your business strategy, because marketing is not an isolated island. And since marketing always has a goal, it requires a thorough and well-thought-out plan.
Just as marketing relies on a strategy, an organisation's communication is built on a communication strategy. Roihu develops communication strategies where the big picture sets the tone, from which elements like content, themes, target groups, and channels are derived from.
A brand is the perception of a company, product, or service that forms in the consumer’s mind. While it’s impossible to fully control this perception, it can be shaped in the early stages and refined over time to align as closely as possible with the desired image. That’s where Roihu steps in. Branding, in a way, is the average between a company’s goals and the consumer’s perception. And just like in school, that average can be improved through dedicated effort.
A well-defined service is easier to sell, buy, and deliver. Service design begins when both the company and its partners share a crystal-clear understanding of the product—its target audience, the problem it solves, and how it will be presented to customers.
A company, product, or service name speaks volumes about the business and, most importantly, helps distinguish it from competitors. The harmony between visuals and text is vital, as a good name reflects the essence of the product. Roihu’s name and brand creation process focuses on the emotions and impressions a name evokes in its audience.
Visual Design
Graphic design is a specialised skill that translates a company’s message seamlessly across various marketing tools and channels—from product packaging to websites. At Roihu, our graphic design combines creativity, a deep understanding of broader concepts, precision, professional pride, and determination. It’s not just about creating something beautiful—it also has to sell.
Logo design is an art with purpose. Roihu Inc. distills the essence of a company, product, or service into a small image that is memorable, distinctive, and functional across multiple applications. A well-designed logo communicates the industry and appeals directly to a carefully defined target audience.
A recognisable visual identity is a combination of colours, shapes, fonts, and graphic elements. A visual identity created by Roihu ensures your company, product, or service stands out from competitors. It’s designed to be memorable and impactful.
A photograph is your star salesperson. Photographs and illustrations speak volumes and form a crucial part of the first impression your company makes on potential customers. Roihu delivers images that elevate your brand’s value and sell far more effectively than a thousand words ever could.
Stand out to be seen. Roihu Inc. designs eye-catching trade show stands and roll-ups tailored to your space requirements, always factoring in potential extensions or future adaptations.
Video is the king of content marketing. It travels effortlessly across the internet and is easy to distribute through various channels. A video can evoke emotion and tell a compelling story in mere seconds. At Roihu, we package stories into videos that captivate busy professionals and restless digital natives alike.
Take your company to new heights with Roihu’s drone services. Footage captured by our drone is perfect for product and corporate videos, video advertising (social media, YouTube, etc.), and general aerial photography. Our drone can even create memorable presentations of office spaces and facilities.
It all starts with a floor plan and measurements—then the real work begins. Roihu’s space and showroom design brings a brand to life in a physical environment, choosing materials, furniture, and layout to breathe new energy into the space.